
KIYA / About KIYA
Cycling products & application-based solutions
KIYA combines its own factory and brands with distributed brands and selected products, bringing together brand management, R&D, production and sales. With EIRA and ROLPH as its own brands, KIYA supports cycling applications and channel partners through product supply, product selection and equipment solutions in China and overseas.
Over 15 years of industry experience
A product portfolio for preparation before a ride, performance and safety during it, and care, display and transport afterwards.
Our core business
Our Brand Operations
Our R&D and production capabilities support EIRA and ROLPH, connecting product planning, brand development and channel partnerships.
Distributed Brand Supply & Channel Services
Distributed brand resources, product supply, selection advice and sales support for dealers and retailers.
Cycling Application Solutions
Equipment for bike selection, upgrades, riding, care, inflation, display and travel.
Brand management, R&D, production and sales
Our factory and brands work alongside distributed brands and selected products, connecting product planning, channel sales and after-sales support.

Vision & mission
Vision
To be a trusted cycling product and application-solution provider for riders and channel partners.
Mission
Support a passion for cycling through technology, making every ride more capable and free.
Professional growth · User focus · Shared success · Environmental responsibility
Ride beyond boundaries
Dealers & cycling retailers
Brand products, category selection, upgrade parts and workshop equipment.
Teams & cycling clubs
Riding and training gear, care products and event travel equipment.
Businesses & institutions
Bikes and equipment, parking, display and transport solutions.
Brands & supply-chain partners
Partnerships around products, channels and market needs.
